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NEWS “Do Not Call” creating new marketing models for companies. Find out how to face this new challenge. » |
Marketing from the Executive’s Perspective
In a recent Advertising Age survey, 70% of corporate CEOs stated that Return on Marketing Investment (ROMI) represents a long-term change in how they do business. And CEOs are more likely than CMOs to view their advertising agencies as responsible for proving ROMI, but at the same time, doubt the willingness of the agency to do so.
Enter Due North Group - experienced, analytical marketing professionals focused on the efficiencies and effectiveness of corporate marketing programs.
Due North Group consultants have worked with consumer products & services, retail chains, telecom, B2B, and brand/direct response organizations in forecasting ROMI (pre-campaign) and establishing tracking mechanisms to measure ROMI (post-campaign).
But ROMI is only a means to an end. What the executive suite really wants to know is how to be more efficient with marketing dollars – waste less and get more for their money. Putting an ROMI model in place is undoubtedly the first and most important step.
One thing is clear. ROMI assessment is not a temporary phenomenon resulting from tough economic times. It’s here to stay. And Due North Group is here to help you address it by assisting you in developing sharply focused and actionable plans for improving ROMI.
Brand Horizon, Funnel Management, Strategic Pathway, E-Funnel Management, Channel Insights, Buyer Insights, E-strategy MaxAudit, PR MaxAudit, Crisis ValAudit, Tech MaxAudit, IntraCom MaxAudit, Media ValAudit, and Research Scan are service marks of Thompson & Company Marketing Communications.
