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Approach / Overview
Overview | Engagements
When you work with Due North Group, we lead you through a process that's highly customized for your business. The basic stages include: Discover, Define, & Document.
We realize, too, that not all businesses require the full scope of our services. So we gladly customize our efforts based on your requirements, and offer a range of engagements.
Discover
First, we listen. We learn. And we frame the pertinent marketing drivers to be addressed. We gather background information, identify goals and objectives, and ascertain all significant factors affecting your business. We're looking for often-overlooked facts that will help us focus and build key insights. We found one for a client in Alabama that led to a simple solution for measuring all marketing drivers.
Define
At this stage, we will offer a plan that outlines any needed research methodologies, as well as establishes preliminary plans for either forecasting ROMI or establishing a model to measure ROMI.
Document
Once the preliminary is approved, we deliver a plan offering recommendations for the most actionable, efficient, and profitable strategies. We outline the operational issues that will affect the success of all initiatives, including accountability. When we deliver our recommendations, Due North Group maps out an Accountability Acceptance
flowchart to relate objectives and strategies to key departments and/or personnel in your organization or to your partners. We arrive at these designations with a firm understanding of how marketing works within your company. Each recommendation we offer has a method for drawing the lines for accountability with metrics, established for tracking success.
